The purpose of this research is to study and analyse the internal and external environment of MUFFIN BREAK which is situated at The Base. This research concentrate on the background of the business which includes organizational structure including external and internal environment of the business. The external analyses cover the PESTEL and SWOT of MUFFIN BREAK. This helps to understand the current situation of the business. Internal environment tells about the structure, culture and operations of the firm. Then this research continuous with the aim and scope of the research, which shows that what is the research question and what is the scope of the research. The scope of the research identifies the areas which are investigated to answer the question. Furthermore, the literature review is explained under eight subheadings, which provides deep information about the research question. After that, some information is provided related to method using for the research that why we use this method, where and when it is used. Limitations and cost of the research is also discussed in this part of the research. Furthermore, some information is given related to business growth strategies, which a business can use to increase its sales and profit. Then the result section comes, which gives deeply information about the answers of customers, employees and employer. Following this, researcher put the feedback of customers, employees and employer as a part of discussion and conclude it wisely. At the end, some recommendations are given which will help the organisation grow more in the future. These recommendations are based on customers and employees survey. Then a reference list is also given in the end of the report.