This report presents an analysis of responses by the employees of “Vege-King” to find the best strategies t improve the customer base by taking care as how they feel working with the company. The hypothesis was taken as more satisfied employee with the company better customer service he will give. To know that various aspects were taken into consideration. As a part of my course I have done research to make this project and this project will mainly focus on finding the best strategy by taking care of the marketing mix to increase the customer base for that will the company to gain customers, regain the former customers and retain current customers. This project will help to find who are the main competitors of this company and the “target group”. As, this project will highlight who are the main competitors of “Vege-King”, competitors are those who are providing the same products which are offered by “Vege-King” within 5 to 7 Kilometers that are targeting the same customer which this company is targeting. Quantitative and qualitative both method of research has practiced that included surveys and interviews. Research could have few of the problem like the actual feedback from employees, limited budget and time constant. Company may not like the employees to complete the survey or questioner in the working hours. This report will give the brief introduction about the company then will show the organizational content that will include internal (things that are in control of company) as well as external analysis (things that the company have no control on). There are few limitations that has been highlighted in the report so the data that has been collected and analysed is influenced by some aspects and these things are well mentioned in limitation part. Ethically there should not be any issues to any one with the report but still steps have been performed to make sure things are done in more ethical way. The project is not very costly to do that makes sure no financial burden is put on any of the participant. Literatures are read on different marketing mix to undertake he research properly. This report will also give a look on the competitors of Vege-King and the competitive advantages of this company over others. At the end this report will show the discussion and conclusion driven from the survey done and will also give highlight recommendation for the company to have even stronger customer base. All the collected information in survey are attached in the appendix at last.