This research analysis conducted to understand the security measurements of The Brand Outlet Company. The literature review is done after identify the objectives to undertake this research. Under literature review author is given theoretical aspects and how that theoretical models can use in the company current situation. For gathering data, author has used several methods. But he basically choose the qualitative data method since due to given time and nature of the business and nature of the research it’s the convenient method for data gathering for this project. Since this is a pop up store business, it was hard for author to gather and contact employees. Since they involved with their other jobs. So basically author has to communicate with them over the phone or through emails. To understand the importance to the customers of security and safety, author interviews two customers which they can suggest and recommend some strategies as third party. The research questioner is basically to conduct and gather ideas about the current safety and security of the company and also to understand, what are the ways companies should undertake to improve the security measurements for better safe environment within the store which customers and the staff get safe inside the store. After analyzing the data and customer and staff information, author given some recommendations which company should consider while conducting the business. Because due to theft each sales period the store loose around $500 -1000 worth of products. When looking at big picture this is a huge loss for the company and putting staff and customers life in danger by letting security error in the store premises.