Building a good brand image plays a vital role in any of the business. Brand image is a key factor which helps to enhance profitability and retain old customers. This report examined the various factors influencing customer perceptions of a Brand which are price, quality, packaging, advertising, reference by others and convenience. Quantitative research have been conducted to measure the current brand value of Hell pizza. Forty respondents were selected to know the current brand value of Hell Pizza and to give some feedbacks. The findings are highlighted in the form of charts and tables. Primary as well as secondary data have been chosen under consideration. Based on the observations and survey results various recommendations are given. With the help of this research the company can implement the recommendations to improve the brand image of Hell pizza and overall increase the customer base.