In this report, different tips and techniques are discussed to increase sale and profit in gas station industry. It also reveals the weak and strong areas of Z energy and status of company in the market. Standards were used to check the gas station preference of people in Waikato. The quantitative method was used to survey people. The total number of survey done in Hamilton, Huntly and Cambridge were 220. The questionnaire consists of 10 question which include introductory and main question. The positive Co relation was found between all the gas station but there is a strong Co relation between BP and Z energy. The Z energy is providing good services to the customers, but it need to introduce the new fuel which is 98 to stay in competition and it also need to decrease the prices of fast products such as energy drinks, pies and water bottles. There are some Strategic and operational changes require to make new customers. The finding will help in increasing the customer visit in the store but at the same time it will cost some money to the organisation.