The main objective of this research report is to identify new strategies, different promotional tools, installing new technology and CRM is useful for improving sale and customer service in Domino’s. I have done my research report on Domino’s Mill street, Hamilton. Organisational contexts are providing knowledge about its strength and weakness as well as the literature review topics are giving information about improving customer satisfaction in Domino’s. There are various issues which I found during my research and my work observation in Domino’s such as few promotional material old technology based equipment and few strategies for improving business and customer services. Adding more to it, during my report I used qualitative method because it covers huge variety of practice and ideas. Further, I did interviews and questionnaires for the collection of data and during my questionnaire 50 people were involved and it was related to customer satisfaction. Besides this, I also used Domino’s officially website because it gives extra information about its history. Additionally, during my findings and discussions, I found that there are few promotional tools and need for more employees. Besides this, in recommendations, there are various strategies and different ways which can be used for improving sale and customer satisfaction in Domino’s Mill Street, Hamilton.