The main objective of the study is to determine the feasibility of opening a new liquor store in one of three potential locations in Hamilton city. The study will primarily look at the literature review with respect to any one of three-liquor store feasibility studies. It will follow the four analysis processes proposed by the literature to conduct the feasibility study of the three potential liquor stores locations. Financial analysis, Market analysis, organizational or technical analysis, and competition analysis which are made through a literature review and finally, the results of the analysis are determined through primary research and the literature review. Main consideration is given to the competition in the respective areas because they need to be examined. Theoretical knowledge and personal observance is correlated to find a viable solution for the business set up. In the findings, it has been conclude that five cross road location is the best to set up a new business based on analysis and research. There are some areas where researcher needs to focus are covered under recommendations.