In today’s highly competitive retail world, identifying the experts, striving for performance and prospering skills are essential components needed to succeed. However, many organisations struggle to bring constructive approaches to work. Retail companies’ big or small, depend upon their sales representatives’ knowledge and skills for making or breaking a deal and whether a customer would return or not. The employees of an organisation can be an asset or a liability and because they are also human, they are bound to have good and bad moods, a possibility of forgetting things and making mistakes. This research was conducted to examine the methods used by Harvey Norman (Hamilton) to train their employees and the effects of training on the employee performance and the company’s output.
The researcher used qualitative research methods to collect primary data. The manager and Harvey Norman (Hamilton) sales representatives were interviewed to evaluate the importance and need of the training, the training methods used by the organisation and how they affect employee performance and the brand image.
The results depict the significance of correct training techniques and their impact on selling skills, and also the knowledge gained from training by the sales representatives of Harvey Norman and its impact on other necessary activities of a retail business. Information was collected from primary sources that tell about the methods of training being used in Harvey Norman. It was found that even though managers are aware of the significance of the employee training, there are certain changes that can be made to make the training programmes better and more efficient.
Therefore, recommendations are given for future modifications in training techniques. Such as, it is important that not just the managers, but employees as well, understand the importance of the training and why is it required. Managers need to identify gaps in what is demanded by the job profile, and where the employees really stand, and how they can fill that gap by giving a proper training about knowledge and techniques. The managers need to identify the learning style of each individual in order to use a correct method of training, and let their employees be creative in using that knowledge and ideas to perform better. Most importantly, the training of the employees of Harvey Norman (Hamilton) has to be a steady process as knowledge and growth comes only with continuous effort.