The aim of my research was to undertake a feasibility study on how to diversify a China LED business in New Zealand. This research focuses on the feasibility study of associating with the LED lighting market. The primary analysis consisted of interviewing the owner of the particular business. Because it was a feasibility study it was not necessary to interview customers; I used a qualitative method to gain information.
The overall results outline that the company has a professional team in their group, but they do not have a good foreign platform that can sell their products. The owner has sufficient funding himself to open up a branch in New Zealand., He will use his money to invest in prospective properties with a high return. The discussion was about the artificial lighting bulb which is taking up roughly 20% of the world’s energy consumption. However, more energy efficient LED lights can be an alternative to replace that 70 % of other lights.
The conclusion was that most lighting companies have started manufacturing LED lights, and certain Chinese manufacturers are entering the market with cheaper LED products. LED does contain some poisonous substances such as gallium arsenide. The quantity of this substance is very small and thus LED can be considered as a greener alternative to fluorescent lamps.
The recommendations could be people should pay more attention to LED bulbs in that they are energy saving and environmentally sound, which it is a good way to protect the environment.