Enterprise strategic planning plays an important role and value in the sustainable and healthy development of enterprises, and it is a complex system engineering in the formulation and implementation of enterprise strategic planning. Since this small business does not have a fully mature strategic plan, it should be able to formulate a strategic plan more quickly by starting the strategic planning process now, thereby enhancing its chances of long-term success in its current Hamilton CBD position. To collect this lack of information, the researchers used a hybrid approach of interviewing business owners, employees, and customers. The data collected through interviews and surveys will be integrated into elevator pitch, SWOT, target market, industry analysis, competitive analysis and advantage, and marketing plan, which information should be included in a strategic plan. The conclusions refer to the 13 important factors that must be included in a strategic plan. Discussing what information has been collected, and what has not been collected, will be recommended and analyzed to illustrate these parts.