The elderly population in New Zealand is growing much faster than any other group. The Ministry of Social Development predicted that there will be an increase of 77% in the elderly population by 2036 to that of 2016. In addition to the population growth, Hamilton is also becoming a hub for retirees. It is found that 1 in 7 people aged 80 years and older lives in a care home. The research question is ‘What are the strategies required for a care business to become successful’. The research method includes interview and observation. Staff have been interviewed, as well as older people and the relatives of older people. From my research I have found that older people prefer to live in calm, green and less noisy areas. Older people also prefer caring and loving staff. The relatives prefer close proximity to the city and low cost. So, a recommendation for a new care home to become success in Hamilton market it should be able to maintain well qualified and trained staff, be located in a calm and green area not too far from city, and it should also be able to provide quality service at a cheap rate.