In order to develop the market strategy of a company it is essential to assess and analyse the opinions of customers relating to service. This research focuses on the process by which a food outlet will be able to increase its market competitiveness by which this company will be able to enhance its profit margin. In this research, quantitative and qualitative research methods are used. Analysis of customers has been considered in this study for analysing drawbacks related to the operation of this company. This food outlet has seriously experienced a declining profit margin in recent times due to their unprofessional approach regarding engagement of knowledgeable and competent professionals. The main dispute in this context may be identified in their operation throughout inventory management, which is responsible for some quality issues. Moreover, degradation in terms of the quality of their food items is responsible for degradation in the level of customer satisfaction they have experienced recently. In order to mitigate these risks, which may be responsible for showing a declination in their profit margin, they must be taken seriously by management. Several recommendations are proposed that, in turn, may revive their position within the concurrent marketplace.