In this paper, we explore precipitating decisions associated with consumers’ temporary disposition of their meaningful objects through lending. Although literature explains the permanent disposition of meaningful possessions, less is known about temporarily disposition of meaningful possessions in social networks of friends and family. This study adopts a multi-method qualitative research approach consisting of two stages, a non-participatory netnography followed by online unstructured interviews. We reveal how shared values which are based on objects other than identity based shared self and reciprocity obligations drive lending decisions and help to select recipients in lending situations.