In the specific sector of New Zealand sport, there are wider demands than purely financial. In addition to financial sustainability, organisations have missions of winning, participation, performance development, and other, in a sector that has high emotions and passions. International scandals and increasing public demands for accountability in sport have appeared in the New Zealand media. The calls for accountability in high profile sports, lack of annual report disclosure, lack of accountability from national Olympic administrators, and the mismatch of agendas, indicates issues of sport organisations not meeting stakeholder desires and issues in the information reported to stakeholders. Within sport, players and administrators have become professional and commercial, taking on the traditional business models, while sport remains more complex regarding relationships, stakeholders, customer loyalty, engagement, with evidence of passions and emotions. The outcome is a range of issues and paradoxes. Financing creates models of membership, spectator, and commercial, across international, national, regional, and local dimensions, within the public, commercial, not-for-profit, and casual sectors.