As our world becomes increasingly conscious of our growing environmental crisis, more and more people are moving towards sustainability. This expanding shift raises an important question: How does product design contribute to the creation of sustainable practices, and what are the key factors that influence its effectiveness in driving sustainable outcomes?
Appreciating the importance of product design within the context of eco-consciousness is crucial for highlighting the substantial influence that product design exerts on environmental benefits, sustainable consumption, circular economy principles, product lifecycle, innovation, and user experience. It underscores the necessity for designers to prioritise eco-conscious design principles and highlights meaningful opportunities for designers to make a positive impact on the environment while creating engaging and purposeful products for consumers. By extension, understanding the value of eco-conscious product design from a business standpoint is also relevant because it enables businesses to align their practices with environmental goals, meet consumer demands, enhance their brand reputation, comply with industry standards, and contribute to a more sustainable future.