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Analysis of drivers of customer satisfaction in the clothing store’s e-commerce


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A New Zealand clothing wholesale and retail company is known for fast fashion clothing for all. They operate two stores with a significant online presence. The organisation has a unique position in local clothing and now faces challenges of online shopping presence and brand awareness amongst the competition. The organisation is requiring preparation for the future.

Item Type: Paper presented at a conference, workshop or other event, and published in the proceedings
Uncontrolled Keywords: clothing wholesale, customer satisfaction, e-commerce, marketing, sales
Subjects: H Social Sciences > HF Commerce
Divisions: Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
Depositing User: Adrian France
Date Deposited: 16 Jul 2018 23:41
Last Modified: 21 Jul 2023 07:06

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