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Challenges and lessons from conducting audit research using social media


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: Social media play an increasingly important role as both a means of communication and a source of information. Furthermore, social media provide
a variety of time and cost-efficient, as well as participant-friendly, communication and networking channels, which expand the research repertoire
in terms of recruitment and conducting interviews. The purpose of this paper is to broaden researchers’ understanding of the potential of using social media to
facilitate qualitative research, and to guide them in the selection and use of social media channels considering the contextual differences. This paper adopts
a qualitative methodology aimed at reflecting on the researcher’s experience of recruiting participants and conducting interviews using social media. The paper
is the first of its kind to explore the potential of incorporating social media as a tool in qualitative research while considering contextual and cultural factors.

Item Type: Journal article
Additional Information: Notes 1 Online research involves the use of several data collection channels such as e-mails, instant messages, voice and video calls and posts and discussions on social media. 2 Data usage is measured in units known as kilobyte (KB), megabyte (MB), or gigabyte (GB), with 1 MB equals 1,000 KB and 1 GB equals 1,000 MB (Wall, 2014). 3 The smartphone is “a mobile phone that performs many of the functions of a computer, typically having a touchscreen interface, internet access, and an operating system capable of running downloaded apps” (Oxford Dictionaries, 2015a). 4 Pseudonyms have been used through the paper.
Uncontrolled Keywords: social media, qualitative research, accounting research, culture context; reflexivity; recruitment; data collection.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
Depositing User: Ahmed Saadeh
Date Deposited: 06 Dec 2020 22:57
Last Modified: 21 Jul 2023 09:07

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