This chapter examines the data analysis stage of the PhD candidature. It begins with a discussion of key issues concerning qualitative data analysis raised in relevant literature, then provides an overview of my project, before moving on to narrate and discuss my own experience – strategies, struggles, and rewards – of tackling large amounts of multiple-sourced and multi-layered data. The account goes chronologically from initial data processing, coding, and theory construction to writing up the findings. Three aspects are highlighted: dealing with multiple-sourced bilingual data, inductive and/or deductive analysis, and reflection and reflexivity. The section concludes by considering the data analysis phase in terms of academic and personal development.