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Graduate Employability and Communication Competence: Are Undergraduates Taught Relevant Skills?


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This research establishes the role of communication education in employability by determining how employers of graduates view communication, identifying communication skills that employers view as relevant, and establishing whether these skills are included in communication courses. To achieve these aims, local businesses were surveyed, and the results were compared with communication course descriptors. The research shows, consistent with worldwide trends, that local employers value communication competencies highly when recruiting new graduates, and specific communication skills required in an industry reflect course content. However, some skills are still lacking, and the research questions where the responsibility lies in developing these skills.

Item Type: Journal article
Uncontrolled Keywords: communication, soft skills, transferable skills, employability, education
Subjects: L Education > L Education (General)
L Education > LB Theory and practice of education > LB2300 Higher Education
L Education > LB Theory and practice of education > LB2361 Curriculum
L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education
Divisions: Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
Depositing User: Elna Fourie
Date Deposited: 09 Aug 2016 21:19
Last Modified: 21 Jul 2023 04:21

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